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This difference was not statistically significant; participants who made requests over email felt essentially just as confident about the effectiveness of their requests as those who made their requests face-to-face, even though face-to-face requests were more effective than emailed ones.
Why do people think of email as being equally effective when it is so clearly not?
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These findings are consistent with previous research showing that people are more likely to comply with requests in person than over email.
However, prior to making their requests, we asked participants in each condition to predict how many of the 10 strangers they asked would agree to fill out the survey.
Still, most people tend to think the email ask will be more effective.
Or you could ask a few of the people you encounter in a typical day—face-to-face—to donate.
Which method would mobilize more people for your cause?
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A new study finds that people tend to overestimate the power of their persuasiveness via text-based communication, and underestimate the power of their persuasiveness via face-to-face communication.