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English, Arabic, Danish, Dutch, Finnish, French, German, Greek, Indonesian, Italian, Japanese, Korean, Norwegian Bokmål, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Spanish, Swedish, Traditional Chinese, Turkish Filipino Twi former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc.
One of the principal concepts of Snapchat is that pictures and messages are only available for a short time before they become inaccessible.
On May 1, 2014, the ability to communicate via video chat was added.
The three worked closely together for several months and launched Snapchat as "Picaboo" on the i OS operating system on July 8, 2011.
The app has evolved from originally focusing on person-to-person photo sharing to presently featuring "Stories" of 24-hour chronological content, along with "Discover" to let brands show ad-supported short-form entertainment.
Snapchat has become notable for representing a new, mobile-first direction for social media, and places significant emphasis on users interacting with virtual stickers and augmented reality objects.
In their first blog post, dated May 9, 2012, CEO Evan Spiegel described the company's mission: "Snapchat isn’t about capturing the traditional Kodak moment.
It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect." He presented Snapchat as the solution to stresses caused by the longevity of personal information on social media, evidenced by "emergency detagging of Facebook photos before job interviews and photoshopping blemishes out of candid shots before they hit the internet".
Also in June 2013, Snapchat introduced Snapkidz for users under 13 years of age.