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Relatedly: Select photos where you can actually see what you look like.
Remember, the whole point of your photo is for someone to evaluate whether or not they want to sex you.
We even scoured the top 400 most popular Ok Cupid profiles—the hottest people on the site in ten US cities—to see what their profile pics could tell the rest of us about attracting a date.
We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at
Online dating is like advertising: Know your ideal audience and target them by positioning yourself to be as appealing as possible.
Keep your product’s major flaws out of the commercial.
Shirtless photos for men (or bikini photos for women) say “I vacation on the Jersey Shore, pump my fist to house music, use tons of hair gel and probably have at least one tribal / Chinese symbol tattoo.” Myspace-style chin-down eyes-up pouty-face selfies say, “I want to look pretty and am not particularly intelligent.” Far-away vacation shots say, “Have I mentioned that I travel? Use proper punctuation and make sure most of the words are spelled correctly. Users skim profiles looking for a reason to send a message or dismiss (hint: do not mention your mom or exes).Call it the algorithm method: Working with data crunchers at the dating sites, we put together 25 tips for writing the perfect profile, selecting the right photo, and really understanding your audience.These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions.We also needed Ok Cupid to get permission from their users to enable us to publish those popular profile pics.
So, welcome to Internet Dating Bootcamp, where I'll teach you how to trick unsuspecting users into thinking you’re actually cool and normal. You need to be you in your online dating profile, but the process of creating one is a good time to think about what kindergarten teachers call “being your best self at school.” If you’re attracted to Type-A go-getter types who get up at 6am to exercise, emphasize your similar love of hard work. Want someone who shares your taste for obscure French films? No, not everyone wants to date a carbon copy of themselves, but most of us want to be with someone with some overlapping interests.