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The geographic information from an IP can be supplemented and refined with other proxies or information to narrow the range of possible locations.
Web banners or banner ads typically are graphical ads displayed within a web page.
Banner ads can use rich media to incorporate video, audio, animations, buttons, forms, or other interactive elements using Java applets, HTML5, Adobe Flash, and other programs. The colloquial usage of "banner ads" often refers to traditional frame ads.
and eventually became known as "spam." The first known large-scale non-commercial spam message was sent on 18 January 1994 by an Andrews University system administrator, by cross-posting a religious message to all USENET newsgroups.
In January 1994 Mark Eberra started the first email marketing company for opt in email list under the domain
In 1994, web banner advertising became mainstream when Hot Wired, the online component of Wired Magazine, sold banner ads to AT&T and other companies.
The first AT&T ad on Hot Wired had a 44% click-through rate, and instead of directing clickers to AT&T's website, the ad linked to an online tour of seven of the world's most acclaimed art museums.
Advertisers may also deliver ads based on a user's suspected geography through geotargeting.