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They work long hours at demanding careers and have little time to search for a romantic partner.
Well-run operations in major cities can take in 0,000 to million per year."The matchmaking industry is hot for two reasons," says Trish Mc Dermott, an industry veteran and director of communications at Match.com, an online personals service owned by Ticket Master.
Activity-oriented matchmaking companies, like Social Circles, that appeal to affluent professionals. Hottest of all are online dating services: Revenues in this category are expected to increase fivefold--to million--by 2003, according to Marketdata.
Sandra Mardenfeld ([email protected]) has written about small-business issues for six years. "People are looking for opportunities to meet other eligible singles," says Mc Dermott.
Then one day a friend told him someone had already done his idea.
Rather than giving up, Mc Aden called De Lasa to "brainstorm" about the industry.
"The old method of matching up singles--charging consumers $1,000 to $3,000 for a contract specifying a certain number of matches--is no longer viable," explains John La Rosa, research director at Marketdata.