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Now let’s take a step back and compare the original bullet with the one we’ve just created for our opt-in: “Get your dream job” vs. If the guy pays to get those shirts, and I offer , shouldn’t he take it? So many people think business is a bunch of arcane numbers and P/E ratios, but that’s not true. Whether or not you run your own business, I’ll show you some fascinating insights into how businesses work — and how you can use their systems and psychology for your own life.“Flood your inbox with job offers — even if you have zero experience, want to switch industries, and have no network to help you out” Which sounds more compelling? Right now, there are just a few key things you need to think about when preparing to write an email. To do that, I’m going to break down our most opened email of all time — one that was read, loved and shared by our readers. You see how easy it is for random critics to tell businesses what they "should" do…without knowing the full story? Business is strategy, competition, and psychology at the highest levels. (If you run a business that generates between 6-7 figures, you’ll want to pay special attention.But don’t let the simplicity fool you into thinking they’re not effective.Some of our most popular opt-in bonuses are only 4 pages.And we’re creating some urgency around opting in for this offer (“get it now before I come to my senses and take it down”).Also, notice that there’s nothing else you can do on this part of the page. But the action is clear: Push that button (yes, you’ll have to give us your email) and you’ll get a free chapter of this book — right in your inbox. Videos are another great way to entice readers to opt in.But the moral of the story is this: don’t leave your business in somebody else’s hands. Years ago, I was invited to speak on some panel about technology and entrepreneurship, and the panelist sitting next to me was a senior executive at Google.If you build your audience on some external platform, you’re at their mercy. This dude walked in, opened up his briefcase, and pulled out a neatly organized packet with colored Post-Its and hand-written notes.
Over 450,000 people have read that email in the last five years. In the next section of the guide, I’ll show you how to get people to join your email list in the first place.
Especially if you’re good on camera or just prefer shooting videos over writing copy.
Here’s an example of a video opt-in bonus from a Zero to Launch graduate, Selena Soo: Notice: The format for your videos can be simple.
You don’t even have to write your report from scratch.
You could: Here’s an example from our site, where we give away the first chapter in my New York Times bestselling book: Notice: We’re crystal clear on what we’re offering (a free chapter of my New York Times bestseller).
My reason was simple: it’s a huge risk to build a business on a platform you don’t own. Google can blacklist your site and cut your traffic in half. Yes, he has a huge social following, but he doesn’t control it. I say door-to-door selling is the worst, but if you think about it, most marketing efforts are like this. Whether you have 10 people on your list or 100,000 subscribers, email scales exponentially.