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In February 2011, Celador relaunched their Bristol station Star 107.2 as The Breeze; following this, programmes broadcast to Bristol (outside of localised daily Breakfast and weekday Drivetime shows) are sourced from the Southampton-based station.
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With extensive competition in the South Hampshire marketplace from numerous regional rivals - including Ocean (now Heart), Wave 105 and Original 106 (now 106 Sam FM) - Dream 107.2 struggled to build an audience, and Tindle Group subsequently decided the station was not viable as a business and should be sold off.
In November 2008, Tindle Radio Group sold Dream 107.2 to Town & Country Broadcasting, who sought and received permission to largely absorb the Winchester service into their existing Radio Hampshire service at Southampton.
See also Radio Victory The local FM service for Portsmouth went on air on 19 September 1999 as a revived version of Radio Victory; this was acquired soon after launch by The Local Radio Company (TLRC) and later relaunched as 107.4 The Quay (also known as Quay Radio). subsequently entered into a joint-venture with TLRC to run the station (along with Spirit FM in Chichester and Isle of Wight Radio), with the club taking full control of The Quay when the partnership was dissolved in August 2009 (TLRC retained Spirit FM) and renaming the station Quay Radio. The station was sold to Celador Radio Broadcasting, who announced that following their purchase of the frequency, 107.4 FM would broadcast as part of The Breeze 107 from the end of July 2010. C.'s matches remained with the club, meaning that the club's matches would no longer be broadcast on 107.4 FM. See also Delta FM The original Delta Radio first broadcast in January 1990.
The Quay broadcast from studios on Twyford Avenue in Portsmouth. It was agreed days before the start of the 2010–11 Championship season that Express FM, a community station for Portsmouth, would now broadcast the commentary for Portsmouth F. It was the brainchild of County Sound CEO, Mike Powell who successfully lobbied the IBA for permission to put separate programming for the Haslemere district on what was originally intended to be a relay transmitter for Guildford's County Sound.
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In 2004, the licence was acquired by Southampton Football Club, who renamed the station as The Saint, effectively making it an FM version of their existing club station of the same name (which was broadcasting on digital TV and online).
All programming is now identical across the three licence areas.
The Breeze is based at Roman Landing in the Kingsway area of Southampton, sharing facilities with another Celador-owned station in the region, Sam FM.
The Breeze is an independent local radio station broadcasting to the Southampton, Portsmouth, Winchester and Four Marks areas of Hampshire, England.
It is owned by Celador Radio and is part of The Breeze network of stations.
The station has a 'contemporary easy listening' format, playing classic and recent melodic popular music aimed principally at listeners over 40.