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The software automatically selects the most relevant customer audience and balances the mix of offers, actions, and treatments to achieve their pre-selected campaign goals.
Campaigns are broken into waves so Pega AI can learn with each iteration and continuously adapt its approach.
Wales has a population of 3,063,000 according to the census of 2011 and covers an area of over 8,023 square miles.
It’s largest towns and cities are Cardiff, Swansea, Newport, Wrexham, Llanelli, Barry, Cwmbran and Neath.
One of the biggest names in personal introductions in the UK, catering for higher net worth professionals, business people and academics, based in rural Warwickshire.
Our current recommended members providing service in Wales include: One of the longest established agencies in the UK and now specialising in dating and introductory services for those in their 50,s, 60’s and 70’s.
The first is the release of self-optimising campaigns, a new Pega Marketing capability that aims to reduce marketers’ dependence on traditional segment-based campaigns and transitions them towards real-time, one-to-one engagements.
Based on artificial intelligence (AI), the functionality personalises offers and treatments on the fly for each individual with the aim of simplifying inherent campaign development complexity.
Superloop has also completed NBN B2B acceptance, it said.
“This integration represents a significant investment by the Superloop software development team in delivering an automated provisioning and service experience for our customers with NBN Co,” the company said in a statement.
Established in 2005 and an agency for those with a younger profile and outlook on life, Matchmakers specialises in clients aged 25-49, which is almost unique in the world of personal introductions.